EA’s NBA Live series hasn’t exactly been the go-to option for basketball fans for quite a few years. Having been largely overshadowed by the NBA 2K series, this year the developers were on a mission to reassert themselves as a dominant franchise once again. With reworked gameplay, ramped up presentation, and a desire to present fans of the sport and hoops culture alike a game that would redefine what the brand “NBA Live” meant, EA Canada put everything they had on the table in the hopes that Live would once again be king of the court. NBA Live 10 is a tremendous step in the right direction for the series, and for the first time in years, 2K’s got something to worry about.