News

Blur Skids To 2010

Vegas Line For Release Date: +/- 1 Week Before Split Second

by 00.19

Activision's forthcoming racer Blur has been delayed to 2010. They claim it's because they're tightening up the gameplay. I tend to think it's because they need a game to come out in competition with Split Second. I was mildly looking forward to the game. I guess. Not really sure. Trailers sort of looked okay, but I think I was more excited for Split Second. I don't really give a shit about Gran Turismo 5 since I like my racing to be as unrealistic as possible. Actually, the only interesting thing about this delay is how the press release immediately goes into talking about how much money Activision's made this year after revealing the plans to push Blur's release date.

I kind of appreciate pushing the game to next year, if only because it continues the trend of publishers wanting to spread out their releases throughout the year, rather than dumping them all during the last three to four months of the year. Will the practice continue? Let's hope so.

You can check out the full press release below.

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Activision Publishing, Inc. (Nasdaq: ATVI) announced today that Blur(TM), the company's highly anticipated foray into the racing genre, is now scheduled to ship in 2010. The company is moving Blur from 2009 to give the development team more time to enhance the game's innovative and distinctive online multiplayer gameplay.

Separately, Activision Blizzard reaffirmed the calendar year 2009 outlook it provided on August 5, 2009 due to global demand for Modern Warfare 2(TM), which continues to exceed expectations, and strong attach rates for the recently launched Call of Duty(R): World at War(TM) map packs.

For 2009, the company continues to expect GAAP net revenues of $4.05 billion and GAAP earnings per diluted share of $0.26. On a non-GAAP basis, the company continues to expect net revenues of $4.5 billion and earnings per diluted share of $0.63. Nonetheless, because of the continuing uncertainty in the global economic climate and the difficult retail environment anticipated during the 2009 holiday season, Activision Blizzard urges investors to be cautious and prudent in evaluating the company's forecasts and projections. The company reports results on both a GAAP and a non-GAAP basis. Please refer to the tables at the back of this press release for a reconciliation of the company's GAAP and non-GAAP results.

"We are committed to making Blur a great new racing franchise, and we are very encouraged by the game's design," stated Mike Griffith, President and CEO, Activision Publishing. "The additional time will allow the studio to fully optimize the vision they set out to create for Blur including a distinctive and groundbreaking multiplayer mode that will appeal to a broad audience."

Comments
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  • Dominic
    Dominic

    It's like it sped away into 2010! LOLOLOLOLZ

  • Coop
    Coop

    Ouch, that's a shame. More time for polish, I suppose...

  • Sarah
    Sarah

    From what I saw at E3 Blur was kinda fun but didn't compare to Split Second. Activision loves releasing games the day of or right before direct competition, but this kind of delay was more likely due to the need for more polish.

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