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  <body>&lt;p&gt;&lt;a href=&quot;http://s3.amazonaws.com/gamervision_production/1255653256Ksco3GU7tF.jpg&quot;&gt;&lt;img src=&quot;http://s3.amazonaws.com/gamervision_production/1255653256Ksco3GU7tF.jpg&quot; height=&quot;381&quot; alt=&quot;&quot; width=&quot;620&quot; /&gt;&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;Wow, that was fast. 2K Games just sent out a press release, announcing that the first DLC pack for &lt;i&gt;Borderlands&lt;/i&gt; will hit soon. This might be the first time that paid DLC for a title was revealed before release, and depending on the response, it might be the last. The kicker? It&amp;#39;s going to cost $9.99, or 800 Microsoft Points.&lt;br /&gt;&lt;br /&gt;The pack is called &lt;i&gt;The Zombie Island of Dr. Ned&lt;/i&gt; and is detailed in the press release below. It sounds fun and all, and I&amp;#39;m sure if it was announced a few weeks after the game came out it would be a different story, I just don&amp;#39;t know why they would reveal it so early. It&amp;#39;s just begging for controversy, and not the good kind that sells copies. Developers have made a point to never, ever say that paid DLC was far along in development before a game was on store shelves. They might have hinted at it, or said that content was on the way, but this is the first time, as far as I can remember, that DLC was priced a solid week before the game was on store shelves. &lt;br /&gt;&lt;br /&gt;For as excited as I am for the game, I have a feeling this might annoy a few people who are about to drop $60 on a game. The press release and a few more images are below, what do you think about this?&lt;br /&gt;&lt;!--pagebreak--&gt;&lt;br /&gt;&lt;strong&gt;&lt;/strong&gt;&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;&lt;strong&gt;2K Games Announces First Downloadable Content for &lt;i&gt;Borderlands&amp;trade; &lt;br /&gt;&lt;/i&gt;&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&lt;i&gt;The&lt;/i&gt;&lt;/strong&gt;&lt;i&gt; &lt;strong&gt;Zombie Island of Dr. Ned &lt;/strong&gt;to infect players later this year&lt;/i&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&lt;span style=&quot;text-decoration: underline;&quot;&gt;New York, NY - October 15, 2009&lt;/span&gt;&lt;/strong&gt;&lt;strong&gt; &lt;/strong&gt;&amp;ndash; 2K Games announced today that the first piece of downloadable content for &lt;strong&gt;&lt;i&gt;Borderlands&amp;trade;&lt;/i&gt;&lt;/strong&gt;, &lt;strong&gt;&lt;i&gt;The Zombie Island of Dr. Ned&lt;/i&gt;&lt;/strong&gt;, is planned for release later this year for all available platforms for $9.99 (800 Microsoft Points). &lt;strong&gt;&lt;i&gt;The Zombie Island of Dr. Ned&lt;/i&gt;&lt;/strong&gt; is in development at Gearbox Software and is the first in a series of downloadable expansions that will enhance the &lt;strong&gt;&lt;i&gt;Borderlands&lt;/i&gt;&lt;/strong&gt; mayhem in fun and exciting ways.&lt;/p&gt;
&lt;p&gt;Tasked with keeping the workers of Jakobs Cove alive, Dr. Ned (who is not related to Dr. Zed from Fyrestone) does his job a little too well, creating zombies and other abominations that now run rampant in this region. Players will have to work alongside Dr. Ned as they embark on a quest to cure the inhabitants of Jakobs Cove in this full-fledged expansion filled with new enemies, new quests and rare loot drops.&lt;/p&gt;
&lt;p&gt;Featuring extensive co-op integration that seamlessly blends the single-player and multiplayer experiences, &lt;strong&gt;&lt;i&gt;Borderlands &lt;/i&gt;&lt;/strong&gt;allows players to freely join or leave each other&amp;rsquo;s games at any time for collaborative mayhem or the freedom to choose to play in full single-player mode to experience the world on their own. &lt;strong&gt;&lt;i&gt;Borderlands&lt;/i&gt;&lt;/strong&gt; also includes a groundbreaking weapon generation system that offers a near infinite variety of weapons to the player. &lt;strong&gt;&lt;i&gt;Borderlands&lt;/i&gt;&lt;/strong&gt; combines these features with addictive non-stop action to form a breakthrough experience that challenges the conventions of modern shooters and RPGs.&lt;/p&gt;
&lt;p&gt;Developed by Gearbox Software, &lt;strong&gt;&lt;i&gt;Borderlands&amp;trade;&lt;/i&gt;&lt;/strong&gt; is available at retailers in North America beginning October 20 for the PlayStation&amp;reg; 3 computer entertainment system and the Xbox 360&amp;reg; video game and entertainment system from Microsoft, and beginning October 23 internationally. &amp;nbsp;The Windows PC version will ship to retailers in North America and internationally on October 26 and October 30, respectively. &lt;strong&gt;&lt;i&gt;Borderlands &lt;/i&gt;&lt;/strong&gt;is rated M for Mature by the ESRB.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;&lt;a href=&quot;http://s3.amazonaws.com/gamervision_production/1255653238rK8z2Q4cBF.jpg&quot;&gt;&lt;img src=&quot;http://s3.amazonaws.com/gamervision_production/1255653238rK8z2Q4cBF.jpg&quot; height=&quot;184&quot; alt=&quot;&quot; width=&quot;300&quot; /&gt;&lt;/a&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;a href=&quot;http://s3.amazonaws.com/gamervision_production/1255653249rvWnzCSXvm.jpg&quot;&gt;&lt;img src=&quot;http://s3.amazonaws.com/gamervision_production/1255653249rvWnzCSXvm.jpg&quot; height=&quot;184&quot; alt=&quot;&quot; width=&quot;300&quot; /&gt;&lt;/a&gt;&lt;/p&gt;</body>
  <category>news</category>
  <comment-counter type="integer">3</comment-counter>
  <created-at type="datetime">2009-10-15T20:20:05-04:00</created-at>
  <deleted-at type="datetime" nil="true"></deleted-at>
  <excerpt>&lt;p&gt;&lt;a href=&quot;http://s3.amazonaws.com/gamervision_production/1255653256Ksco3GU7tF.jpg&quot;&gt;&lt;img src=&quot;http://s3.amazonaws.com/gamervision_production/1255653256Ksco3GU7tF.jpg&quot; height=&quot;381&quot; alt=&quot;&quot; width=&quot;620&quot; /&gt;&lt;/a&gt;&lt;br /&gt;
&lt;br /&gt;
Wow, that was fast. 2K Games just sent out a press release, announcing that the first DLC pack for &lt;i&gt;Borderlands&lt;/i&gt; will hit soon. This might be the first time that paid DLC for a title was revealed before release, and depending on the response, it might be the last. The kicker? It's going to cost $9.99, or 800 Microsoft Points.&lt;br /&gt;
&lt;br /&gt;
The pack is called &lt;i&gt;The Zombie Island of Dr. Ned&lt;/i&gt; and is detailed in the press release below. It sounds fun and all, and I'm sure if it was announced a few weeks after the game came out it would be a different story, I just don't know why they would reveal it so early. It's just begging for controversy, and not the good kind that sells copies. Developers have made a point to never, ever say that paid DLC was far along in development before a game was on store shelves. They might have hinted at it, or said that content was on the way, but this is the first time, as far as I can remember, that DLC was priced a solid week before the game was on store shelves.&lt;br /&gt;
&lt;br /&gt;
For as excited as I am for the game, I have a feeling this might annoy a few people who are about to drop $60 on a game. The press release and a few more images are below, what do you think about this?&lt;br /&gt;&lt;/p&gt;

</excerpt>
  <game-id type="integer">9006</game-id>
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  <id type="integer">10985</id>
  <last-comment type="datetime">2009-10-16T07:31:42-04:00</last-comment>
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  <published-at type="datetime">2009-10-15T20:20:05-04:00</published-at>
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  <slug>borderlands_dlc_already_announced</slug>
  <state>published</state>
  <teaser>Before Launch? Really?</teaser>
  <title>Borderlands DLC Already Announced and Priced</title>
  <updated-at type="datetime">2009-10-16T07:31:42-04:00</updated-at>
  <user-id type="integer">328</user-id>
  <video-token nil="true"></video-token>
</article>
