Today, the Disruptive Media Publishers have launched a new batch of Avatar gear. Sporting colors and official logos from the top 30 colleges, hundreds of branded university items are now on sale, and holy crap is this going to make bank.

“We see this as a first step in allowing consumers a chance to personalize their avatars beyond the traditionally rooted fashion and gaming apparel often found on Marketplace,” said Otis Perrick, Disruptive Publishers Director of Business Development, as he counted money and picked out his next seven houses. “We know that Xbox 360 users are doing much more than playing games, so we’re excited to incorporate licensed real-world elements from the top brands, leagues, artists and photographers into some of the highest quality personalization content on the platform.”

Seriously, within minutes of people finding out about this you're going to see like a dozen different people wearing Penn State shirts and Master Chief helmets, it's going to be insane. Your friends list is going to look like a frat party - every college kid who has an Xbox 360 sitting on their TV is going to spend however much money these will cost to promote their school. Hell, their parents are going to buy Xbox 360s to do the same. The full press release is below, and I, personally, can't wait for the officially branded Heineken Keg Avatar item.

Disruptive Media Publishers Launches University Collection for Xbox Avatars

Lifestyle Apparel featuring Top 30 Universities now available on Avatar Marketplace

VANCOUVER, BC (October 29, 2009) – Disruptive Media Publishers (DP), a leading provider of Xbox 360 personalization content, announced the release of a new collection of avatar apparel items featuring 30 top U.S. universities. The release marks the first time users can personalize their Xbox LIVE® Avatars with officially licensed university branded apparel licensed through The Collegiate Licensing Company (CLC), a division of IMG Worldwide. From varsity jackets to fitted caps, hooded sweatshirts, polo shirts and shoes, hundreds of unique university branded items are now available on Xbox LIVE Avatar Marketplace.

“Xbox LIVE Avatar Marketplace has been incredibly popular with our community,” said Christina DeRosa, General Manager, Xbox LIVE.  “We know Xbox LIVE members love to represent themselves and their personalities through their Avatars – in fact, people have changed their clothes nearly 150 million times! Now whether you’re a student, alumni or simply a fan, you can wear your university gear with pride, which is truly exciting.”

“Universities have been cautious with regards to the digital personalization space, but we have been impressed with the creativity and capabilities of Disruptive Publishers,” said David Kirkpatrick, Vice President of Non-Apparel Marketing, The Collegiate Licensing Company.“ We are excited about Disruptive Publishers’ depth of licensed offerings as well as their plans for collegiate expansion.”

“We see this as a first step in allowing consumers a chance to personalize their avatars beyond the traditionally rooted fashion and gaming apparel often found on Marketplace,” said Otis Perrick, Disruptive Publishers Director of Business Development. “We know that Xbox 360 users are doing much more than playing games, so we’re excited to incorporate licensed real-world elements from the top brands, leagues, artists and photographers into some of the highest quality personalization content on the platform.”

Featured Universities:

Alabama

Arizona

Arkansas

Auburn

California

Clemson

Colorado

Connecticut

Florida

Florida State

Georgia

Illinois

Kansas

Kentucky

LSU

Miami

Michigan

Michigan State

Mississippi

Missouri

Nebraska

Ohio State

Penn State

Tennessee

Texas

USC

Utah

Virginia

Washington

Wisconsin