Gamestop’s website has curiously updated with a game that isn’t supposed to be hitting retail: Grand Theft Auto IV: Lost & Damned. Lost & Damned, of course, is the name of the Xbox 360 exclusive downloadable content, as revealed earlier last week, which is to feature a new protagonist in a unique narrative. Here's the word:

• Grand Theft Auto: The Lost and Damned packaging will include a 2 sided poster and an Xbox LIVE Marketplace token card. The token card will contain a unique code to purchase The Lost and Damned over the Xbox LIVE Marketplace.
• Runs with a copy of Grand Theft Auto IV on Xbox 360
• No disc included in packaging – Downloadable Content Only
• Must have an Xbox LIVE account
• Consumer Return Policy: Enclosed in each package will be an Xbox LIVE Marketplace token. This token will have a tear off strip that reveals a unique code to download the content over the Xbox LIVE Marketplace. Once this code has been exposed, the downloadable content has been potentially accessed and can no longer be accepted for return.

So it appears that the package will ship diskless – only containing a double-sided poster and a key to type into the Xbox Live Marketplace to download the expansion, which will work exclusively with GTA IV. The retail chain is giving a 2/17/2009 release date and a price of $19.99 for the retail box, which is yet to be confirmed by Rockstar or Microsoft. I don’t want to believe everything I read on a retailer's website, even if it is Gamestop’s, but the attention to detail here leads me to believe that this is legitimate. I don’t think GS would go through the effort of making a mock-up box art and typing the information if they didn’t have at least some reason to.

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