One of the more confusing aspects of the Penny-Arcade Expo occurred when we received our name badges. No, not that Timmy's name tag read iFrisch (true story).  See, at conventions, every single thing is sponsored from the lanyard that your nametag is on to the bathroom mirrors at some times. At PAX the lanyards all had the Ghostbusters logo, advertising the upcoming game. However, the game was nowhere to be found, and PAX started a day after Gamestop officially took Ghostbusters out of their computers. What the heck?

Apparently this deal was signed in January and the lanyards shipped out months ago, Robert Khoo, Penny-Arcade PR god, explained to Variety. This was long before Activision decided to take one of the most anticipated games of 2008 and “reevaluate” the cost of pressing disks. You know, DVDs are mad expensive. This reminds me of CES last year, where the entire show was covered with advertisements with HD DVD. This was during the funeral march of the format, and Toshiba was canceling press conferences left and right. The world is an awkward, awkward place.

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