With the insane amount of money that it cost Harmonix and MTV Games to acquire the rights to all of the Beatles music in order to make The Beatles: Rock Band, I imagine there was some anxiety over whether or not the game would sell. Sure, most of us assumed it would do well, but with Guitar Hero 5 launching the week before (and promising a free copy of Guitar Hero: Van Halen down the road), it was not clear which music game would emerge victorious in September. Now that the ninth month is well over, Harmonix has announced that The Beatles: Rock Band was officially the top selling music game of September. Additionally, TB:RB was the #2 game overall by revenue, and #3 by units sold. That's definitely a strong start.
Additionally, the launch day 360-exclusive DLC, "All You Need is Love", was downloaded over 100,000 times, with all proceeds benefitting Doctors Without Borders. As I've said before, we won't really be able to declare a winner until the dust has settled from the holiday season, but it's good to know that Beatles shot out of the gate; if nothing else, that at least should guarantee continued DLC.
The full press release is below.
New York, NY – October 19, 2009 - Apple Corps, Ltd., MTV Games and Harmonix, the world’s leading developer of music-based games and a part of Viacom’s MTV Networks (NYSE: VIA, VIA.B), today announced The Beatles™: Rock Band™ debuted as the top selling music video game in the U.S. for September. Released simultaneously with the digitally re-mastered Beatles CD catalogue on September 9, 2009, the critically acclaimed game was also the #2 selling title across all genres by revenue in the U.S for the month of September. In addition, over 100K downloads of “All You Need Is Love” were sold in September. The charity single was released exclusively through Xbox LIVE® online entertainment network for a limited time with All Apple Corps Ltd, MTV Games, Harmonix and Microsoft proceeds benefitting Doctors Without Borders/Médecins Sans Frontières (MSF).
“We’ve heard countless stories about how The Beatles: Rock Band has inspired and brought friends, families and even complete strangers together,” stated Scott Guthrie, EVP and President, MTV Games. “The overwhelmingly positive reaction by music fans, hardcore gamers, critics, retailers, young and old alike, has been extremely gratifying. The game was a labor of love for the teams at Apple Corps, MTV Games and Harmonix and seeing it resonate across generations the world over is truly priceless.”
Critics Praise The Beatles: Rock Band:
· "The Beatles: Rock Band is nothing less than a cultural watershed ... It may be the most important video game yet made" - NY Times
·4 stars (out of 4) - "A superb, vibrant presentation" - USA Today
·Grade: A "I had a blast losing myself in the game's glorious saga of sound" -Entertainment Weekly
·9 out of 10 - "Stunning and imaginative This is a labor of love." - IGN
The Beatles: Rock Band Limited Edition Bundle is available for a limited time. MTV Games and Harmonix have now completed production of these bundles and no more will be manufactured.
Available now for Xbox 360® video game and entertainment system from Microsoft, PLAYSTATION®3 computer entertainment system and Wii™ console from Nintendo in North America, Europe, Australia, New Zealand and other territories, The Beatles: Rock Band allows fans to pick up the guitar, bass, mic or drums and experience The Beatles’ extraordinary catalogue of music through gameplay that takes players on a journey through the legacy and evolution of the band’s legendary career. Additionally, for the first time in a music videogame, The Beatles: Rock Band introduces three-part vocal harmonies to gameplay, allowing gamers to revel in the unparalleled vocal stylings of The Beatles.
The Beatles: Rock Band features 45 songs on-disc representing a cross-section of hits and favorites that span The Beatles’ storied career. Additional music from The Beatles’ epic catalogue will be made available for purchase and download throughThe Beatles: Rock Band Music Store. Abbey Road will be released on October 20, 2009, followed by the release of Sgt. Pepper’s Lonely Hearts Club Band in November and Rubber Soul in December.
The game is compatible with all Rock Band™ instrument controllers, as well as most Guitar Hero® and other authorized third party music video game peripherals and microphones.
The Beatles: Rock Band marks the first time that Apple Corps, along with EMI Music, Sony/ATV Music Publishing, Harrisongs Ltd and Startling Music Ltd has presented The Beatles music in an interactive video game format. The Beatles: Rock Band is published by MTV Games and developed by Harmonix, the world’s premier music video game company and creators of the best-selling Rock Band. Electronic Arts Inc. (NASDAQ: ERTS) is serving as distribution partner for the game. In addition, Giles Martin, co-producer of The Beatles innovative LOVE album project, provided his expertise and served as Music Producer for this groundbreaking Beatles project.
The Beatles: Rock Band is rated “T” for Teen with the descriptors “Mild Lyrics” and “Tobacco Reference” by the ESRB.