News
Microsoft Announces Publishers Working With Project Natal
From Activision/Blizzard to Ubisoft
by Sarah

After creating a stir at E3 by announcing Project Natal, there has been plenty of speculation throughout the industry about which publishers and what kind of games would support the hands-free motion-control device. Microsoft has sent out a press release that is sure to keep people guessing about Natal through the holiday season, listing some of the publishers that are already on board with the system. Not surprisingly, there are some pretty big names involved, meaning that by the time Natal launches, there are going to be plenty of titles that support it.
From the press release:
Among the elite publishers actively working on games for “Project Natal” are Activision Blizzard, Bethesda Softworks, Capcom Co. Ltd, Disney Interactive, Electronic Arts, Konami, MTV Games, Namco Bandai, Sega, Square Enix, THQ Inc. and Ubisoft. Together, these publishers account for more than 70 percent of third-party software sales for this generation of console and most of the world’s most recognized video game franchises.
Now it’s time for some conjecture. I think it’s safe to say that MTV Games is probably going to make a Natal-compatible Rock Band, and Actilizzard will want to milk this thing for all its worth, releasing everything from Guitar Hero to Call of Duty to be played with Natal. Ubisoft is already working on a hands-free, camera-based exercise game, and if they do a good job I’ll probably be interested in whatever they do with Natal (assuming it's not in one of their games directed at the "tween" market). EA could definitely use the technology for a variety of things, like their sports franchises. Square Enix, though? I really don’t want a Natal-based Final Fantasy, or any RPG for that matter. I don’t need to stand in front of a TV and wave my arms for a hundred hours.
A Project Natal panel will be happening at Tokyo Game Show later today, or possibly tonight. I don’t really understand how this whole “Japan time” works. The panel will feature Keiji Inafune, creator of Mega Man, Sega’s Toshihiro Nagoshi, and the legendary Hideo Kojima. You can read more about it in the lengthy press release below. If you make it to the end, though (or you can just skip it), be sure to add your own guesses about what these publishers will do with Natal in the comments.
TOKYO - 24 September 2009 - Xbox 360 today announced widespread enthusiasm from the world’s leading video-game publishers for “Project Natal,” a whole new way to play - no controller required. Developers across the globe have embraced the technology and have begun work on titles that will deliver extraordinary entertainment experiences for everyone to enjoy. Coming just three months after “Project Natal” was unveiled at E3, the announcements at the Tokyo Game Show underscore the swift industry support for the revolutionary controller-free experiences being developed exclusively for Xbox 360, the premier games and entertainment system.
Among the elite publishers actively working on games for “Project Natal” are Activision Blizzard, Bethesda Softworks, Capcom Co. Ltd, Disney Interactive, Electronic Arts, Konami, MTV Games, Namco Bandai, Sega, Square Enix, THQ Inc. and Ubisoft. Together, these publishers account for more than 70 percent of third-party software sales for this generation of console and most of the world’s most recognized video game franchises.
“‘Project Natal’ gives the industry’s creators and storytellers the freedom to dream of new experiences and to tell stories never before possible,” said Don Mattrick, senior vice president for the Interactive Entertainment Business at Microsoft Corp. “The support of these creative partners testifies to the excitement that ‘Project Natal’ is generating among the most innovative minds in the industry, and is proof that Xbox 360 not only offers the best games and entertainment today, but will lead with innovation and new ways to have fun in the future.”
Further details of publishers’ new “Project Natal”-inspired projects will be released at a later date.
Underscoring the widespread enthusiasm for “Project Natal” among the industry’s top creative forces, Xbox 360 is hosting a high-powered panel at the Tokyo Game Show featuring three acclaimed Japanese industry luminaries: Capcom’s Keiji Inafune, creator of “Mega Man” and “Dead Rising,” Sega’s Toshihiro Nagoshi, creator of “Super Monkey Ball,” and Konami’s Hideo Kojima, creator of the “Metal Gear Solid” series. The three developers will discuss the possibilities for the groundbreaking new experiences that can only be achieved with “Project Natal.”
Unveiled for the first time in June, “Project Natal” is a code name for a whole new way to play. Combining an RGB camera, depth sensor and multi-array microphone running proprietary software, “Project Natal” enables gamers to play in a natural and inviting new way, free from the boundaries of a controller through the use of sight, sound and motion.
Publishers, who received development kits from Microsoft in early June, used the opening of the Tokyo Game Show to voice their excitement about “Project Natal.”
“Microsoft ‘Project Natal’ could fundamentally change the way players experience sports games,” said EA Sports President Peter Moore. “At EA, some of our top development teams are experimenting with these tools with the goal of delivering a completely fresh take on genres like sports and racing.”
“I strongly feel that ‘Project Natal’ will expand the possibilities of gaming. It’s yet another component that adds to the appeal of Xbox 360 and demonstrates to users the broad level of entertainment it provides,” said Keiji Inafune, managing corporate officer and head of Research & Development Management Group at Capcom. “Personally, I too am extremely excited about ‘Project Natal.’ It’s really going to stir up our creative spirits. I think it’s going to bring new ways to play and new surprises to Xbox 360 fans and help further the development of completely original content. ‘Project Natal’ is definitely something people should look out for.”
“Ubisoft sees enormous opportunities with ‘Project Natal.’ With the 3-D camera, your body can become the interface,” said Yves Guillemot, chief executive officer of Ubisoft. “Any barrier related to the use of pad controllers that may have existed for potential gamers is now abolished. Ubisoft is already taking advantage of this major evolution to design new types of gaming experiences and attract more people to play video games.”
In addition to the broad industry support, Microsoft Game Studios is busy at work creating a diverse slate of experiences that will appeal to a wide variety of entertainment interests.
“‘Project Natal’ is enabling our team of developers to create experiences we couldn’t have accomplished before,” said Phil Spencer, corporate vice president, Microsoft Game Studios. “Microsoft Game Studios will help lead the way in bringing ‘Project Natal’ to life.”
While laying the foundation for tomorrow with “Project Natal,” Xbox 360 remains the premier device for home entertainment today. Hot new titles for Xbox LIVE Arcade were also unveiled at the Tokyo Game Show, including “Toy Soldiers,” “Snoopy Flying Ace,” “Bomberman Live: Battlefest” and “RayStormHD,” positioning Xbox LIVE Arcade as the premier destination to enjoy the most innovative downloadable games.
Comments
Although I was high on Natal when it was first announced, the more I hear about it, the more "meh" I become.
I'm interested. lets see if they can do some great stuff.