You may or may not have noticed, but it has been a slow news week month. So what happens in the video game industry when things get slow? People get bored and start acting like teenage girls, apparently. As I reported yesterday, Kaz Hirai got the ball rolling (and generally made an ass out of himself) by stating that the Xbox 360 “lacked longevity” and that Sony remained the leaders of the industry despite selling the least systems.

I don’t know about you, but if one of my competitors started saying things like that about me, I would probably have to reply. Curious as to what Microsoft was thinking, The Bitbag asked Microsoft’s Aaron Greenberg for his thoughts about the things Kaz said in the interview. Aaron’s response:

This sounds like an old hardware company that’s comfortable with its market position. That complacent attitude is out of touch with where the industry and consumer is today. This generation won’t be won over just hardware specs, but who can out-innovate when it comes to online and software. This is the kind of stuff that’s in our DNA, and frankly moves the console war onto our home court.

I’m confident we will outsell the PS3 throughout the entire generation by providing more innovation and building the best and broadest games library while growing our entertainment experiences on the leading online network. With a U.S. install base lead now of more than 7 million units (according to NPD), I can’t imagine any scenario where the PS3 can catch up with us. In fact, even if you doubled the current PS3 sales and Xbox 360 remained flat, they couldn’t close the gap until 2014.

Oh, snap! Them’s fightin’ words! Unfortunately for Sony fans, Greenberg speaks the truth, at least as far as numbers go. I’m not choosing sides or anything, but like I said yesterday, the PS3 needs to sell a lot more systems before it can talk that kind of shit. Stay tuned to see if the folks over at Sony respond to this; hopefully this little squabble will keep making headlines long enough to tide us over until real news starts happening again.

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