Jack Tretton is a man whose job requirements include occasionally, well, exaggerating. While it's well known that the PlayStation 3 has been, to date, the "also-ran" of the current generation, he gets up on that E3 stage year after year and tries his little heart out to sell the world on whatever IP Sony is crowing about at any given time, regardless of whether or not the "core gamers" are buying. Last year, in the course of talking up LittleBigPlanet, Jack introduced the E3 world to the concept of "Play, Create, Share". At that time we assumed it only referred to the little big world of LittleBigPlanet. Today, during a rich E3 presser, we found out that it was actually a corporate strategy and that the "Play, Create, Share" mantle will soon be carried by a new IP, ModNation Racers.

Looking like a cart-racer as driven by Dunny dolls, ModNation Racers brings level editing tools, similar to those seen in LBP, to the racetrack. Happily, for morons like myself, ModNation's level editor looks to be much easier and more intuitive than the daunting LBP creator.

But don't take my word for it, watch the footage from the press conference: