EA Sports released FIFA 11 last month, marking the third such branded game to come out in under a year (the other two being FIFA 10 and FIFA World Cup).The newest iteration of the franchise sold an impressive 2.6 million copies in its first five days, and 8 million in the first four weeks, marking a 20% increase over the same period from last year. This was enough to push the lifetime sales numbers for the series past the 100 million mark. It took FIFA 18 years to reach this milestone, and it becomes only the sixth game franchise to hit that figure (the others are Mario Bros, Pokémon, Tetris, The Sims, and Need for Speed), and the only sports game.
To celebrate the odometer rolling over, EA has announced that the FIFA 11 Ultimate Team DLC pack is now available absolutely free (normally $9.99/800). Ultimate Team challenges you to create a team using the best soccer players, buying, selling and trading players with other players around the world. It also includes a Play A Friend online mode, where you can pit your dream teams against the rest of the world.
So let's all take a moment to congratulate EA Sports on having another game join the 100 million club. Granted, FIFA has the advantage of not only having a literal worldwide fanbase (available in 18 languages and 51 countries), but also a 18 year head start, as well as a port on every single platform known to man. Still, it's no easy task to move 100 million units of anything, so it truly is admirable.