And the Apple fandom goes on! Not only are people using their new iPhones to make calls, check emails, throw spontaneous dance parties, whine and whatever else the new iPhone can do, they're also making music videos to their Apple supported art. In just a matter of days, these three music videos have popped up on YouTube, impressing the masses. Unfortunately, they should probably be kept on mute.
Okay, that sounds kind of harsh, but not as harsh as what I'm really thinking. Sure, I'm not the one putting myself out there musically, but I've been an elitist for a while and I don't intend on toning it down quite yet. At least not today. I'll be addressing these videos in the order of worst, mediocre and kind-of-okay. No offense, puppies. It's all subjective, after all, so let's just focus on the videos themselves.
The Anix - "Enemy Eyes"
Self-proclaimed as officially the first band to make a music video using the iPhone 4, I can't help but be really put off by the group's smugness. But hey, even Apple fanboys have a dark side. I do have to give credit to them for beginning their shoot immediately after opening up their new iPhone, because hey, procrastination is a bitch and people are difficult to organize. Shoots take time to set up and time to execute, so all the power to them for getting it done this early. Too bad I have no interest in watching it ever again. I get it, you boys want to be Nine Inch Nails (visually, at least). Le sigh. Do me a favor and watch a David Fincher video before your next release.
Flakjakt - "Cascades"
There's that indie-ness I would have expected! Aw, he's wearing an ironic windbreaker while playing his guitar under a bunch of tutus and petticoats! I bet Apple is eating this stuff up. And while indie boys never fail to embarrass me when they dance, part of me kind of wishes this video came first. Not because I particularly like it better. I kind of don't like it at all (i.e. indie boys dancing). He just seems more happy to be making it. Or maybe it's just a case of this falling into the hands of someone who actually knows what he's doing. Good call on mixing it up with the locations. Must be easier with an iPhone after all. Now please stop dancing.
Rana Sobhany - "Solace"
And now for my favorite of the bunch. Rana Sobhany is actually an iPad DJ which makes for an interesting collision of Apple products. Still, I'm not a fan of the song. Sorry! However, I am totally digging the video. Great concept and great execution. Not as jumpy or "stylistic" as the others, but that just goes to show that you don't have to rely on editing to fix your project. If it's good, it's good and between her scrolling through faces of Mr. iPad operated man and enlarging his mouth to point out the little spinach on his teeth, well, it's good! Thumbs up.
Plus, iPad-face kind of reminded me of Maya Derren's mirror people. And anything that reminds me of Maya Derren is going to get some love.
As for Rana Sobhany and her iPad music, here's a video of how she does it. It's a bit long and I'm actually still trucking through it, but she's kind of won me over. Still not a fan of what I've heard so far, but hey, it's still a rather fresh concept that needs some time to grow and develop. Assuming that it can or will.