Whilst on stage at CES, Sony CEO Howard Stringer announced a partnership with the new Yankee Stadium that will see Sony product placement appear all over the place. 550 HDTVs will be scattered liberally about the stadium, in "luxury suites, lounges, concourses, restaurants and administrative offices." PS3 games will be available to play, such as MLB: The Show and its ilk, along with more surprising titles such as SingStar.
Games will be rotated periodically and it's possible that PSP and PS2 games could make an appearance, too. Sony Vaio laptops will also be dotted around for people to try out while theyre visiting. Stringer states that the "new home of the world's most renowned sports franchise -- with its storied history of leadership and excellence -- is the perfect place to showcase all that is Sony. It is thrilling for Sony to be playing a part in this new chapter in Yankee history.
Now this is the kind of advertising and things that Sony should be doing more of. Get your product out there, get it visible, get it in many varied places. Great way to get a bunch of Sony products out there and in front of a ton of new eyes. Yankee stadium is always packed and there will now be many options for these yankee fans to take in some PS3 action in between innings. What do yall think of this move by sony? Good strong move or do you think the money should have been spent elsewhere, advertise in a different venue?